Your one-stop shop to nutrition

Meals planned.
Cart filled.
Eat clean.

TrueCart plans clean, balanced meals around your diet, allergies and household — then fills a smart cart of real grocery products, each with a simple 0–100 Quality Score. Scan anything in the store to see what's really inside.

Start free trial 🌱 See how it works

Coming soon on theApp Store

Built for iPhone
7-day free trial

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Quality Scoreon every product 🌱

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Scanned on your deviceNothing uploaded

How it works

From “what's for dinner?” to delivered

Tell TrueCart a little about you, and it handles the planning, the scoring, and the shopping.

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Tell us about you

Your diet, allergies, household size and goals — a quick 4-step setup, no account headaches.

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Get your meal plan

A personalized month of balanced meals for the family, just you, or meal prep — every allergy respected.

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Smart Cart fills itself

Every ingredient becomes a real product, Quality-scored and priced at your local store.

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Send it to your store

One tap to Instacart or Walmart — or shop the aisle-ordered list yourself.

Everything inside

A whole nutrition coach in your pocket

Meal plans, a 0–100 Quality Score, an on-device scanner, and a grocery cart that prices itself.

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Meal plans made for you

Personalized around your diet, allergies, household and goals — for whoever's at your table.

🍝 Kid-friendly dinners🥦 Hidden veggies⏱️ Under 30 min🍱 Lunchbox extras

🍳 Easy for one🚫 Zero food waste💸 Budget picks⚡ 15-min meals

📦 Batch cook Sunday🥡 5 days of lunches🎯 Macro targets❄️ Freezer-friendly

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Ask Sage for ideas

Tell Sage what's in your fridge — “I have 4 eggs and spinach” — and get a meal you can actually make tonight.

I have 4 eggs and spinach 🥚🥬

A fluffy spinach frittata 🍳 — want the rest added to your cart?

80–100 · Great 50–79 · So-so 0–49 · Watch out

A simple 0–100 Quality Score

Every product and ingredient gets a clear, color-coded score for additives and processing — so you can choose at a glance.

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Scan it, know it

Point your camera at any packaged food. Sage reads the label right on your device — nothing's uploaded — and flags your allergens and ingredients to watch.

Honey Nut CerealIngredients to watch: added sugar

Score 61

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Smart Cart, priced

A full grocery list of real products with prices at Walmart, Target, Kroger & Whole Foods.

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Better swaps

See a higher-scoring alternative in a tap — without giving up what you love.

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Allergy & diet aware

Vegan, keto, gluten-free and more. Your allergies are never relaxed — ever.

Smart Cart

Your whole grocery run, sorted for you

TrueCart turns your meal plan into a cart of real products — each a real package with a real price and a Quality Score — so a healthier shop takes one tap, not an afternoon.

✓ Real products with prices at Walmart, Target, Kroger & Whole Foods
✓ Swap any item for a higher Quality Score
✓ Sized for your household, sorted by aisle
✓ Send the list to Instacart or Walmart

Get Smart Cart

Your Smart Cart Avg quality 90

Pasture-Raised EggsVital Farms · dozen

$7.49

Wild Sockeye Salmon365 · 1 lb

$12.99

Baby SpinachFresh Express · 5 oz

$2.79

Plain Greek YogurtFAGE · 32 oz

$5.49

Extra-Virgin Olive Oil365 · 16.9 fl oz

$8.99

SWAP Dark chocolate · Ghirardelli 80 beats Lindt 72

Estimated total · Whole Foods$74.20

InstacartWalmart

Meet Sage · the scanner

Scan it. Know what's really inside.

See something at the store and not sure about it? Hold up your camera. Sage reads the label right on your phone and tells you what matters — in plain language, not a wall of tiny print.

✓ Your photos stay on your phone — nothing is uploaded
✓ A clear Quality Score, plus the ingredients to watch
✓ Flags anything on your personal allergy list
✓ Suggests a cleaner pick when there's a better one

Try the scanner

Honey Nut CerealQuality Score 61 · So-so

! Ingredients to watch: added sugar

✓ No allergens on your list

📷 Scanned on your device

Take a peek inside

The real app, screen by screen

Actual screens from TrueCart — your monthly plan, recipes scored ingredient by ingredient, the Smart Cart, the Quality Score breakdown, and meal prep.

Monthly plan

Recipe & scores

Smart Cart

Score breakdown

Meal prep

Plans & pricing

Start with a 7-day free trial

Try everything free for a week, then pick the plan that fits. Cancel anytime in the App Store.

7 days free · then monthly · cancel anytime

Fresh

Plan clean meals and know what's in everything you buy.

$10/month

7-day free trial

✓ Personalized meal plans for family, solo or meal prep
✓ 0–100 Quality Score on every product & ingredient
✓ The Sage scanner — scan any packaged food
✓ Nutrition info & ingredients to watch
✓ Allergy & diet aware

Start free trial

Plus

Everything in Fresh, plus your whole grocery run done for you.

$20/month

7-day free trial

✓ Everything in Fresh
✓ Smart Cart — your grocery list, built automatically
✓ Real prices at Walmart, Target, Kroger & Whole Foods
✓ Higher-score swaps & household sizing
✓ Send to Instacart & Walmart, sorted by aisle

Start free trial

🍎 Billing is handled by the App Store. Groceries & any delivery are paid at your store.

Good to know

Questions, answered

TrueCart is built for iPhone and is coming soon to the App Store. Pop your email in and we'll let you know the moment it's live. An Android version may follow later.

No. When you scan a product, Sage reads the label right on your phone — your photo never leaves your device. Only a product name or barcode is used to look up its public nutrition info.

It's a simple 0–100 read on how clean a product is, based on additives, processing and published label data — color-coded so it's easy to compare. Think of it as friendly guidance to help you choose, not medical advice.

Smart Cart prices your list across major grocers like Walmart, Target, Kroger and Whole Foods, and can send your finished list to Instacart or Walmart. Choose a store near you and prices update to match.

Yes. Tell us your allergies and diet — vegetarian, vegan, keto, paleo, gluten-free and more — and every meal plan and cart respects them. Allergies are never relaxed, even when a plan has to get creative.

Absolutely. Start with a 7-day free trial, and manage or cancel your subscription anytime right from the App Store — no phone calls, no hassle.

Meals planned.Cart filled.Eat clean.